About Us

Hey I’m Rochelle, the heart and hustle behind Noiré. I had a vision—to offer athleisure that seamlessly blends style, comfort, and undeniable high performance. As someone who struggled to find activewear that fit perfectly even if I gained or lost a couple pounds and that wasn’t just a bra but still provided the right support during high-impact exercises like jumping jacks and mountain climbers. At the time, I also had extra weight in my midsection that I hadn’t yet learned to love, and wanted something that covered my midsection, gave me that support and was still stylish. I knew there had to be a better way.Opportunity met preparation and I set out to redefine activewear, finding pieces that don’t just look good but feel incredible too.

My daughter immediately embraced the idea when I shared it with her. At just 14 years old, Gianna brings a fresh perspective to our brand as a young innovator and co-founder. A true athleisure enthusiast at heart, she loves how activewear combines comfort, style, and convenience—making it the perfect go-to for those super early mornings before heading out to school. Her passion for effortless fashion that looks great and feels even better has been a driving force behind our brand.

As someone who understands the need for stylish, functional clothing that fits seamlessly into everyday life, Gianna plays a key role in shaping our brand’s vision. She believes that confidence starts with comfort and quality, and she’s excited to share that philosophy with others through our collection.

What Makes Us Different

• Designed for You: Whether you’re working out, running errands, lounging in style (or have plans to do all three in the same day!), our collections are made to fit effortlessly into your lifestyle.

• Stylish Meets Functional – A perfect blend of fashion-forward designs and performance-driven features.

• Unmatched Support & Comfort – Designed to provide superior support for all body types, especially during high-impact workouts.

• Premium, Breathable Fabrics – Made with high-quality, sweat-wicking materials that keep you cool and comfortable all day.

• Innovative Design Features – Thoughtful details like reflective logos, hidden pockets, seamless stitching, and supportive waistbands.

• Empowering Community: Our mission is to support, uplift, and inspire. We believe that confidence starts from within, and we want every customer to feel their absolute best in our pieces.

Join Our Movement

We are building a community of individuals who value quality, style, and versatility. We’re here to make sure you feel as powerful, confident, and unstoppable as you truly are.

We are just warming up, this is only the beginning! Thank you for being part of our journey.